Today, online dating is more the norm, and is one of the most common strategies for singles to met new people. In fact, many of us have at least one or two friends who met their significant other online.

Unfortunately “matching algorithms” may actually make it harder to find Mr. or Ms. Right, according to a new study published in Psychological Science in the Public Interest.

But does that mean you should swear off dating sites for good? "Not so fast," says online dating expert Julie Spira. Just because it can be hard doesn't mean you should throw the baby out with the bath water. Keep these tips in mind to make online dating work for you.

1. Don't turn your profile into a novel. When it comes to creating the perfect online dating profile, you want to give enough information about yourself, while still leaving room for romantic mystery, says dating and relationship coach April Braswell. “We know that people, especially men, are visual; they don't like reading long-winded emails or profiles. My recommendation is to keep it simple," adds Spira.

2. Practice truth in advertising. One of the keys to digital dating success is to be authentic, says Spira. "Do everyone a favor and don't lie about your age. Add captions to the photos on your profile and include the year they were taken. And make sure to smile and appear approachable," says Spira.

3. Respond promptly. Remember the golden rules of waiting three days before phoning a potential date back or not picking up when they call? Don't do it, says Spira. Since the era of Facebook and Twitter, the pace has picked up, big time. If a great person writes to you, don't hesitate to write back. Online dating is a numbers game and chances are they are writing to several people at once. While you're waiting a day or two to write back, they may have found someone else who's piqued their interest.

4. Set up a phone date. Before you meet, have a chat on the phone to see if there's any chemistry. Red flag: "If your date refuses to talk and insists on only sending text messages, move on," says Spira. And if the conversation is like pulling teeth, wish them the best and be thankful you didn't waste your Saturday night hanging out.